6Degrees is a boutique influencer marketing agency based in Copenhagen, Denmark, with satellite offices in London and New York. Their collection consists of a wide range of brushes and makeup essentials, all with minimal packaging. Of course, they also work with influencers to help them grow their profile. Still, influencers with a seemingly small number of followers (known as “micro-influencers”) can earn a decent income from working with brands. They believe these to be the top 3% of influencers who achieve four times greater sales than the remaining 97% of influencers. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. It then tracks these influencers and evaluates there influence on a daily basis. They combine content creation, influencer marketing and media planning. They use their tech to save brands and marketers time and money in influencer marketing. Kairos Media is an award-winning creative Influencer Marketing agency. Local fashion gurus, like Charmaine Daudu seen above, were invited to create signature looks with using Coastal product and asked to show fans how to recreate their looks. They talk in pounds and pence and remember to put the “u” in colour. If you check out Shutterfly’s Instagram, you’ll see the brand reposts content posted by these micro-influencers, such as the one below: Thanks to the unique gifts these bloggers created and shared, fans got to experience the brand on a more intimate level, which served to humanize the brand. People on Instagram with 5,000 … The technology finds high potential artists and influencers across the key video platforms - YouTube, Facebook, Instagram and Twitter. PMYB aims to target and find the most suitable influencer to spread your brand’s message. PMYB have developed what they call Chromo-Factors. A LOT cheaper. Staffordshire-based Tamba calls itself an all-in-one web design, influencer marketing and social media agency. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. Home Depot, the home improvement brand offering tools, construction products and services, challenged a group of micro-influencers to use a variety of patio furniture and outdoor accessories in remodeling their patio in a way that’s unique to them. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? They built up a #AlizeArmy influencer network of more than 100 artists, creatives, influencers and publishers. There is another advantage for British firms working with locally-based influencer agencies in the UK. One of which is identifying what level of influence is best. My advice to any micro-influencer like myself is to remain true to your personal brand. Kairos aims to create authentic, memorable campaigns powered by insight, data, and creative. They then use unique data to analyse the best performing influencers in that community, most likely to hit the client’s KPIs. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. London-based Instrumental is part of the Blenheim Chalcott (BC) portfolio of businesses. Socially Powerful makes recommendations to brands about who they believe will be the most suitable influencers for a particular campaign. If you work with an international agency there is always the risk that their influencers aren’t influential in your target UK market. Subscribe to our newsletter and get social media resources send to your inbox. This gave them the opportunity to further find youth stars and promote their cultural influence. Because of the success of Chris’s own football tweets, other social media accounts, in turn, purchased posts from him. Micro-influencers can encourage those lasting brand-consumer relationships by promoting engagement, attraction, and trust, the three … They focus on analytics to ensure that their clients’ audiences are targeted, excited, and converted. Goat emphasises the importance of the data they collect. This means that your brand can work with multiple micro-influencers and expand your reach instead of putting all your eggs into one (expensive) influencer basket. They also offer more traditional services such as event management and promotions. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. Of course, they are far more than just a platform where businesses can find influencers. They include heavyweights such as Apple and KFC amongst their clients. They provide a range of services including: In keeping with their origins, Urban Nerds Collective has a firm focus on promoting talented youth and amplifying youth culture. They make a point of encouraging a brand to set clear campaign goals, and they then do all they can to help meet these goals. He discovered his accounts could benefit if he purchased sponsored posts from other football social media influencers with strong followings. They split their entire influencer network into: This means that they can help their clients in many ways. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. But before we jump into the ways you can use micro-influencers to gain more customers, you need to understand how to locate these people. The campaign resulted in a reach of 7 million and 200,000 views. These will have the best experience of meeting client needs. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work … Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. They also put a large emphasis on creating social content – production, short-form, long-form, GIFs, and graphics. Micro-influencers prove that brands need not partner with influencers who have large followings. Urban Nerds Collective has a somewhat unusual background for an influencer marketing agency. Today, it is used by Warner Music to scout talent. A micro-influencer is someone who doesn’t have a huge audience but the people that do follow them are rabid fans. They could create a tightly-focused Chromo-Influencer campaign. Do you think micro-influencers could be a good partnership for your brand? 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