Most important, a provocative and controversial title of three words, which can save busy people the trouble of actually reading the article, is a must-have ingredient in a longevity prescription. `I don't much care where--' said Alice. Ten years ago this month, Harvard Business Review published “IT Doesn’t Matter,” a widely-discussed and debated article. They're outsourcing or procuring different clouds. This is a very broad definition of information technology and Carr was clear in his assertion that its innovative days were over. But he also got it hideously wrong. The article “It Doesn’t Matter” helps managers and leaders to embrace the best business ideas. In this article, it is used in its common current sense, as denoting the technologies used for processing, storing, and transporting information in digital form.”. ", Tapper agrees. The main thrust of the article “IT doesn’t matter” by Nicholas Carr is the notion that IT (Information Technology) is no longer a means of competitive advantage but rather has become relegated to the status of a utility. ", Bernanke goes on to explain why he thinks the end-of-innovation camp is wrong: ”…innovation, almost by definition, involves ideas that no one has yet had, which means that forecasts of future technological change can be, and often are, wildly wrong. On the other hand, IT pros have new challenges to address, such as cloud strategy, mobility and social media. Here Is Some Good Advice For Leaders Of Remote Teams. But the reaction went way beyond what I expected," Carr says. "Back then, IT companies tried to sell the latest server model as the key to strategic advantage -- you need to be on the cutting-edge of infrastructure or your business is going to be overwhelmed by competitors. The concepts are required in our corporation in order to realize its goals. IT Doesn’t Matter response. IT matters a lot. Its author, Nicholas Carr, says today that it “completely changed my career… I’ve been on my own ever since.” This shining example of the power of the pen must be working miracles as an anti-depressant for writers everywhere. But now he says his 2003 was at “the level” of infrastructure and as such did not include the “new things.” Similarly, as Joe Weinman reported on these pages, McKinsey’s Will Forrest makes the distinction between “old IT” and “new IT.” So the prediction that there will be no innovation in IT “has basically panned out” because IT has changed? But the reaction went way beyond what I expected.". To everyone else, technology is just a tool to do their jobs, something that's taken for granted, according to Tapper. No company has specific advantage from using. "If you look at IT, the bulk of investment these days, certainly on the vendor side, is on cloud systems and applications," Carr says. Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. And as for IT-spurred industry transformations, most of the ones that are going to happen have likely already happened or are in the process of happening. The so-called “Moore’s Law” is interpreted by Carr and others to mean that the relentless reduction in the cost of computing makes IT a “commodity,” widely available and abundant. Nicholas G. Carr - IT Doesnt Matter 1. FACULTÉ DES SCIENCES DE LA SOCIÉTÉ Institute of Information Service Science 1. Today, and in 2003, and before that, there were many companies that successfully used IT for competitive advantage without bothering to be “on the cutting edge.” Carr couldn’t (and can’t) see them because he is convinced that technology itself is the differentiator. Just as a consensus was forming about the value of IT, the Internet stock market bubble burst. Nicholas carr it doesn t matter pdf Is Silence Killing Your Company? Global Gamesmanship r0305d.The staff of HBR voted IT Doesnt Matter the best article to appear in the. Carr argued that IT is like other “infrastructure technologies” that lost their competitive potential once they became “accessible and affordable to all.” But IT is different, it has constantly expanding functionality, while Carr’s other technologies—steam engines, railroads, electricity, telephones—have narrow functionality. “Provocative” and “controversial,” in the context of a widely-discussed article, usually mean that it reflects a prevailing mood, typically at the exact moment before it becomes “conventional wisdom”—it makes some important people (with a vested interest that’s being attacked) angry and defiant, helping to increase its prominence, but it also resonates with the great majority of the audience interested in the article’s topic, articulating and crystallizing for them their feelings and attitudes, be they positive or negative. His editor agrees. Industry watchers agree -- to varying degrees. `Then it doesn't matter which way you go,' said the Cat. Nicholas Carr originally came to prominence with the 2003 Harvard Business Review article "IT Doesn't Matter" and the 2004 book Does IT Matter? But Mann saw some IT leaders accept the implicit challenge and begin laying the groundwork for cloud computing because of Carr's article. At The Effective new zealand map pdf download IT Summit.IT Doesnt Matter. 11 thoughts on “ IT doesn’t matter, part 1 ” Simon Wardley January 3, 2007 at 2:20 pm. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry.”, McAffee echoed Carr’s complaint about the prevailing cutting edge mentality, although he identified, correctly, a wider range of culprits than just technology vendors: “In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies… [The] fear of being left behind was reinforced by many constituencies, including software and hardware vendors, consultants, technology analysts, pundits, and the large, loud and growing e-business press. Just one example. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. Many businesses today are investing heavily in information technology like … It has not only made the IT infrastructure much more efficient, it has also provided the means for the IT organization to be flexible and responsive like never before, effectively supporting new strategic business initiatives. Proprietary technology gives an advantage while protected 3. However, I must conclude that there are serious limitations to the power of the pen. There are no exceptions," Tapper says. I don't think I expressed the full range of what was to come," he says. That should be encouraging to writers trying hard, in the face of so many examples to the contrary, to avoid thinking outside the box or shifting a paradigm or disrupting something or inventing new terms and made-up words (see The Most Annoying, Pretentious And Useless Business Jargon). Unlike electricity, IT is very different from what it was even ten years ago. And by nature a commodity doesn’t provide … Carr was right to complain about over-hyped technology, and just for that he deserved the huge audience he has enjoyed for a very long time. Information technology has become a very important component in the success, efficiency and effectiveness of business. ", [ Q&A: Nick Carr on 10th anniversary of 'IT Doesn't Matter', BLOG POST: IT Doesn't Matter: What every IT pro needs to know to survive in the cloud era -- Part 1 | Part 2 ], Carr advocated spending less on IT, both to reduce costs and to decrease the risk of buying soon-to-be obsolete equipment and applications. Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. Copyright © 2013 IDG Communications, Inc. I write about technology, entrepreneurs and innovation. "Once the masses of the world need something, it always becomes a utility. "He didn't look into the future. As a result, he said, companies should rethink how much they pay for IT given this reduced return on investment. "It's the only way you can deliver it. IT is an important element in any enterprise's arsenal. To Tapper, one distinction Carr should have made is to specify who will care about IT in the future: "I think he should have said, 'To whom should IT matter?' "On the other hand, if you look at corporate spending, cloud is still a fairly small percentage of overall spending, even though it's growing quickly. Lesson #5: Ignore examples that don’t fit your argument. Doesn't Matter by Nicholas G. Carr As information technology's power and ubiquity have grown, its strategic importance has diminished. I remember watching Carr give a keynote address explaining methodically why IT doesn’t matter at an IT conference in 2004, followed the next day by a famous business consultant/author rebutting Carr and insisting on the importance of IT. "From another point of view, I think I probably understated the new things that IT departments would have to grapple with. Yet, whereas it is desirable to interpret this article as the proof that we are undergoing one more paradigm shift (this explanation now backed by Carr’s historical perspective), at the same time, we must also echo a few criticisms of Carr’s theory, whereby giving hope and vision for those working in the IT arena. Carr’s audience was ready to hear that technology’s glory days were over (see Lesson #1), but his straight-forward delivery was surely an important additional ingredient in the article’s longevity prescription. All this hype masks the real benefits of IT where more and more smart people put it increasingly to good use in more parts of the world and in more areas of business, government, and leisure, innovating as they go along new information technologies and new IT applications. "I knew I was writing something that was provocative and that went against the grain of a lot of the rhetoric that was out there about information technology and business. Carr has been a very refreshing antidote to our addiction to technology, to the widespread belief that the latest technology is always revolutionary, and to the numerous pundits who proclaim how it is going to change our lives forever. "Do I wake up in the morning thinking about my telephone or the boiler in my house? "He, I, and we (all of us at HBR) knew that it would be controversial," said Tom Stewart, former editor of Harvard Business Review, in an email to Network World. ", I knew I was writing something that was provocative and that went against the grain of a lot of the rhetoric that was out there about information technology and business. "Companies are in the stages of restructuring their IT departments and trying to form them around cloud categories, such as platform as a service. "I think he got people to start to think about it, to say, 'Let's step back from what we do and ask: Where is this all going, folks?' Subscribe to access expert insight on business technology - in an ad-free environment. Nicholas Carr, Harvard Business Review, 2003. You may opt-out by. Most of these comments seem to be a reaction to Carr's provocative title "IT Doesn't Matter". The mistaken view of IT as a commodity made Carr miss the greatest application of IT over the last decade—the use of IT to drive the business (or the competitive advantage, the strategic differentiation, that Carr thought could no longer be associated with IT) by Web-born companies. The continued use of information technology (IT) can affect the future performance of an organization. Few lessons successful business and technology is just a tool to do, we can back. In how the future performance of an organization HBR article, companies should rethink how much they for... 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